So we are going to play with commercial ads on our jerseys...LOL
EL SEGUNDO – The Los Angeles Lakers today announced a multi-year partnership with Wish, a California based, e-commerce platform. As part of the partnership, Wish’s logo will be featured on Lakers jerseys beginning in the 2017-18 season.
The partnership, which brings together two global brands, will include a large-scale integrated marketing program, including in- arena fan engagement, social and digital activation. In addition, the two companies will collaborate on various community initiatives within Los Angeles and in the surrounding counties.
"We are incredibly pleased to partner with the NBA’s most iconic brand," said Peter Szulczewski, CEO of Wish. "The Lakers epitomize a legacy of excellence and worldwide success. This partnership symbolizes our shared focus to reach all fans, not only within the LA community, but across every continent."
"We are thrilled to welcome Wish as a new partner of the Los Angeles Lakers," said Tim Harris, President of Business Operations and Chief Operating Officer. "When it came to the jersey patch, knowing its prominent placement, our goal was to partner with an innovative and ambitious global company. Wish more than checks that box. They are a leader in e-commerce and are constantly striving to grow and improve their brand and how they connect with their consumers. In addition, and most importantly, we are excited to partner with a company that shares our commitment to giving back to the community."
Wish’s logo will be on a patch stitched into the Lakers jersey on the front left shoulder opposite the Nike logo. The team will wear the jersey for the first time during the Lakers first preseason game vs. the Minnesota Timberwolves on September 30th at the Honda Center in Anaheim.
The Wish patch will also be featured on the South Bay Lakers jersey, the Lakers' NBA G League minor league team, as well as on select jerseys for the Junior Lakers.
The Lakers partnered with WME | IMG’s Global Partnerships group on the jersey patch opportunity.
this will look like that: