Let’s play a game. Can anyone tell me what’s wrong with the picture to the right?
If you answered “nothing”, then congratulations! You have a cable provider that offers Time Warner Sports Net which means you have been able to watch the Laker games. But if you’re like me and millions of others, you will notice that there are two other providers that haven’t made this list. In my case, that provider happens to be DirecTV.
I understand that at the end of the day, this is business as usual. Time Warner paid over $3 billion dollars to exclusively distribute Laker games to the masses of Laker fans who religiously watch on TV. And you can’t fault the Lakers organization for making such a deal since it gives them the capital to make such acquisitions like Dwight Howard and Steve Nash to keep us entertained. DirecTV understands this as well. I commend them for trying to reach a deal that will not only make their subscribers that are patiently waiting to finally get a glimpse of the long anticipated action, but also those customers who may not be as enthusiastic (yes, not everyone is a fan as shocking as that may be).
Personally, I have been able to watch two games this season, which were broadcast on TNT and ESPN. All other games I’ve had to listen to on radio. Nothing screams desperate Laker fanatic like sitting in your car as you take in the play-by-play coming from the speakers and try to create a stunning vision of a lob pass to Dwight Howard in your mind. Luckily, I have a vivid imagination.
The latest report indicates this may drag on for a very long time. Neither company seems to be willing make a move. I think DirecTV should try and figure out what made other providers budge and make a deal. The Laker fans who continue to stay loyal and sacrifice deserve at least that. If not, DirecTV will find itself in a no win situation: to lose Laker fans defecting to providers who carry Time Warner Sports, or lose customers forced to pay for a station they don’t want. By the way, I’m sure I’m not the only one who does pay for channels I don’t want or use.
Forget MTV. I WANT MY LAKERS ON TV!!!