Let the rivalry continue.

In a recent marketing campaign, the Boston Celtics take a shot at the Los Angeles Lakers.

The shot?

“I am not Hollywood”

The above video from the Celtics is not the best campaign ever created. But, it is certainly not the worst.

The worst marketing campaign of all time may have been last season when the Miami Heat released the “Fan Up” campaign. In the video they pleaded fans to show up early, and “cheer”.

The “Fan Up” video has since been removed from YouTube, and rightfully so.