Let the rivalry continue.

In a recent marketing campaign, the Boston Celtics take a shot at the Los Angeles Lakers.

The shot?

“I am not Hollywood”

The above video from the Celtics is not the best campaign ever created. But, it is certainly not the worst.

The worst marketing campaign of all time may have been last season when the Miami Heat released the “Fan Up” campaign. In the video they pleaded fans to show up early, and “cheer”.

The “Fan Up” video has since been removed from YouTube, and rightfully so.

  • http://twitter.com/YKLee13 YK Lee

    Puking on the video. Should we shoot back at them? Nah. What are Boston? Fish?

    • Lakernation

      really fish ? really ? the fuck was that ? you coulda “what are boston?” “cry babies?” but FISH WTF ?

    • Magicpuddin

      Fish are a paraphyletic group of organisms that consist of all gill-bearing aquatic vertebrate animals that lack limbs with digits  

  • Keseanturner

    non story…. wgaf

  • Lakesrule


  • Roblos42099

    This shit is GAY!

  • 11

    they should have included “i am not old”.

  • 123kid

    lol thats it!!! 

  • 123kid

    lol thats it!!! 

  • sam

    makes sense from their perspective, fans of the Lakers and Heat are not considered good fans by the general basketball community.

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  • Lakers24no108mvp

    I’m not going to win another CHAMPIOSHIP, thanks to HOLLYWOOD AND SOUTH BEACH!’
    Stay a CELTIC!!

  • Lakers4Life

    It’s funny that they said “I am not Hollywood,” yet Paul Pierce put on a sissy act :D

  • KeepinItReal

    Like this matters.  Lakers and Celtics arent going anywhere this year.