Those jerseys are back… like ‘em? Hate ‘em?
O.C. Register: Throughout March, the Lakers will be wearing jerseys that say “Los Lakers,” as part of the NBA’s third annual Noche Latina event, a program that recognizes the NBA’s fans and players from across Latin America and U.S. Hispanic communities.
Noche Latina, first launched during the 2006-07 season, will feature celebratory uniforms, which display the team name as spoken by the Latino population. Rather than translating the team names literally, market research concluded that Spanish-speakers in the U.S. refer to them differently. The Miami Heat, for example, is called “El Heat”; the San Antonio Spurs are “Los Spurs” and the Lakers as “Los Lakers.” Noche Latina uniforms were selected based on the teams that were most popular within the Hispanic population.
Therefore, Noche Latina will take place in Los Angeles, Miami, Phoenix, San Antonio, Dallas, Chicago, Houston and New York.
The jerseys are for sale for $80 at Champs Sports stores in L.A. and online at NBAStore.com.