Kobe’s market value rising!

You go Kobe! I’m glad to hear a nice namedrop with Zambezi Ink as well – they are absolutely phenomenal over there!!!

JonesOnTheNBA: People talk about Kobe Bryant being dead in the marketing world, but he’s still number four in total marketing dollars pulled in this year. As I’ve said before, you can’t say that a guy who is first or second in jersey sales every season, whose team is first or second in road attendance every season, and whose team is near the top in league television ratings every season is not marketable. His partnership with Zambezi Ink is also doing wonders for his images, as their viral marketing campaigns have been sensational.

Chris Manning is a co-owner and video producer for TheLakersNation.com. In addition to his "LD2k" fan-video productions, Chris is working as the "Production Manager" for HS3; A Digital, Brand Strategy and Marketing company based in L.A. which represents the digital entities of numerous high-profile athletes. You can follow him on Twitter for a wide array of sports/Lakers talk!
  • http://myspace.com/sonicussj Whatsa

    Plus he was MVP this season too.

    Kobe’s the best :)

  • Nocturnal Dream

    Whatsa

    You wrong. Kobe is the best of the best.