Interesting results from ABC in terms of ratings. People love the Lakers and Kobe, yes, even before “King” LeBron.
Sports Media Watch: ABC saw mixed results for coverage of the opening weekend of the 2009 NBA Playoffs.
Game 1 between the Pistons and Cavaliers drew a 2.7 overnight rating on ABC Saturday afternoon, down 27% from a 3.7 for Suns/Spurs Game 1 in the same timeslot last year. The 2.7 is also off 4% from a 2.8 for Heat/Bulls Game 1 in ’07, but matches a 2.7 for Wizards/Cavaliers in ’06.
Meanwhile, Sunday’s Game 1 between the Jazz and Lakers drew a 4.0 overnight rating, up 3% from a 3.9 for Nuggets/Lakers in the same time slot last year, and the highest overnight for an opening weekend NBA Playoff game since ’03.