#24 continues to lead the NBA in jersey sales. “All hail Kobe Bryant.”

jerseyRealGM: Kobe Bryant has the most popular jersey in the NBA, moving past Kevin Garnett to regain the No. 1 spot on the NBA’s list. With the Western Conference best record, the Lakers top the list of Most Popular NBA Team Merchandise.

The rankings are based on sales at the NBA Store in New York City and NBAStore.com since the start of the 2008-09 NBA season through January 2009. Garnett drops one spot to No. 2 while the Cleveland Cavaliers’ LeBron James holds on to the No. 3 spot on the list. The New Orleans Hornets’ Chris Paul and Detroit Pistons’ Allen Iverson round out the Top 5 at Nos. 4 and 5, respectively.

New York Knicks’ David Lee enters the list for the first time at No. 14. Pau Gasol of the Los Angeles Lakers moved to No. 6, up from No. 15 last year. December was the best sales month in history for both the NBA Store and NBAStore.com, with combined sales up 10 percent over the same time period last year.