Kobe calling the ad inappropriate should be a message to Nike for future ads.

L.A. Times: In the same week that two NBA players were suspended for the season for taking guns into the locker room, Kobe Bryanttook some heat for a Nike advertisement in some national sports magazines.

Bryant appeared in a two-page ad with Cleveland forwardLeBron James under the slogan “Prepare For Combat.”

A quote was attributed to each player in an effort to demonstrate toughness. Bryant’s quote: “I’ll do whatever it takes to win games. I don’t leave anything in the chamber.”

NBA spokesman Tim Frank said the league had no advance knowledge of the advertisement and called it “inappropriate.”

Bryant seemed to agree.

“That ad was done months ago, prior to anything that came out,” he said. “Obviously, we’re very sensitive toward that, considering the current time and everything that happened since then. It’s definitely inappropriate and I advised my business partners of that.”

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