UPDATE: Mission accomplished. Thank you for donating over $100,000 for Paralyzed Veterans of America! A special thank you to James Worthy, Landon Donovan, Tommy Lasorda, among others who helped out. Happy Veterans day!

In an effort to pay tribute to the men and women who have fought for our country, and give back to those who have incurred a debilitating injury, we’re helping our friends at AM570 KLAC honor U.S. military veterans on Wednesday, November 10th by hosting the 3rd Annual commercial-free radiothon from Noon-7 p.m. PT.

We have set a goal of $100,000 and all proceeds will benefit the Paralyzed Veterans of America (PVA), an organization dedicated to providing rehabilitation, access to medical services, and continuing research in finding a cure for spinal cord injury and disease.

The station is encouraging listeners to reflect on all the securities our nation’s military has provided to this great country, and to let our veterans know how much we value their service.

“This is a chance to give back to our family members, friends, neighbors and fellow Americans that have become paralyzed while fighting for our freedoms,” commented AM570 KLAC General Manager Don Martin. “This is our way of giving thanks for their ultimate sacrifice.”

In conjunction with the live radiothon, there are unique items up for bid including autographed sports memorabilia and exclusive opportunities to experience the greatest sporting events in the world.

Donations are currently being accepted online at http://www.pva.org/klac and the phone lines will open at noon on November 10th at (818) 524-2930.

Each item purchased will benefit the Paralyzed Veterans of America, so “Help a Hero” and help give them a second chance at life.