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Nike's Banned Hyperdunk Ads


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#1 SaintNicholasVanExel

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Posted August 01, 2008 - 01:44 PM

Nike pulled these print ads after some were reportedly offended by the alleged "homophobic nature" of them.

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Nike is strongly opposed to discrimination of any kind and has a long history of supporting athletes regardless of their sexual orientation. The advertisement in question is based purely upon a common insight from within the game of basketball - the athletic feat of dunking on the opposition, and is not intended to be offensive.

However, after listening to concerns expressed around specific executions, we have decided to drop them from the campaign to underline our ongoing commitment to supporting diversity in sport and the workplace.

Nike has a strong record of support for diversity and is proud to have been honored with a 100 percent score over several consecutive years in the Human Rights Campaign Foundation's Corporate Equality Index.

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#2 SaintNicholasVanExel

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Posted August 01, 2008 - 01:45 PM

The Hyperdunk marketing campaign has been soo clever, and wow... is it wrong of me to think these ads are f'n awesome?

#3 ファイナルファンタジ

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Posted August 01, 2008 - 01:48 PM

I'm still trying to figure out if the Shaq jumps over an escalade is a Nike ad for the Hyperdunks or completely fan-made. Those ads are pretty tight though and I can see how they can be seen the wrong way for those who don't watch basketball.

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#4 Icker

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Posted August 01, 2008 - 03:24 PM

i would like to know who that white guy on that pic iz

#5 Cookie

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Posted August 01, 2008 - 04:22 PM

Who is that white guy?

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#6 SaintNicholasVanExel

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Posted August 01, 2008 - 06:13 PM

what's the big deal with the white guy?

i'm pretty sure these are just actors/models... like in the recovery commercial.

#7 Vudoo

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Posted August 01, 2008 - 07:04 PM

Nike is just trying to protect themselves from possible lawsuits as you can sue anybody for anything nowadays...
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#8 KGB

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Posted August 01, 2008 - 09:35 PM

:lol: :lol: :lol: :lol: :lol: :lol: :lol: :lol: :lol:

#9 Rinnegato

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Posted August 01, 2008 - 10:15 PM

Nike guy: We can call these Hyper Dunks the "Tea Bags"...
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#10 ファイナルファンタジ

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Posted August 02, 2008 - 12:03 AM

If anybody is watching the game on ESPN2 right now, did you guys see the Hyperdunks commercial?

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#11 Rinnegato

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Posted August 02, 2008 - 01:19 AM

If anybody is watching the game on ESPN2 right now, did you guys see the Hyperdunks commercial?


Yeah they played that commercial during the US/Turkey game too.
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#12 LaLa

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Posted August 04, 2008 - 02:54 AM

Yeah they played that commercial during the US/Turkey game too.

What was the commercial?
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#13 ファイナルファンタジ

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Posted August 04, 2008 - 03:03 AM

What was the commercial?


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#14 Vudoo

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Posted August 04, 2008 - 04:14 PM

If anybody is watching the game on ESPN2 right now, did you guys see the Hyperdunks commercial?


That was probably the longest non-infomercial commercial I've ever seen. The guy goes on forever...
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#15 ファイナルファンタジ

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Posted August 04, 2008 - 08:34 PM

That was probably the longest non-infomercial commercial I've ever seen. The guy goes on forever...

I know for real. At first I thought this wasn't even a commercial at first because it felt like it was going to be a mini documentary or something for the whole halftime.

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#16 Nelo Ice

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Posted August 04, 2008 - 10:04 PM

that commercial was ridiculously long

#17 Imadogg

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Posted August 04, 2008 - 11:28 PM

One of the best commercials ever, I always have to shutup and watch it when it's on, I crack up at Ashy Larry everytime.

I love their marketing for this




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