Jay Z’s Made in America is officially coming to Los Angeles.
The rap mogul, along with Mayor Eric Garcetti, Budweiser and United Way, announced that the festival will take over downtown’s Grand Park and surrounding areas in front of and around City Hall over Labor Day weekend (Aug. 30-31).
“Two years ago, this was a dream,” Jay Z said from the steps of City Hall early Wednesday. "I had a vision of putting together a festival that blurred those lines of genres."
Staged at the same time as the one in Philadelphia -- it will have its third run this year-- the two-day Budweiser Made in America festival is expected to attract 50,000 festivalgoers to Grand Park.
Last year’s Made in America drew 60,000 fans each day to Philadelphia’s historic Benjamin Franklin Parkway for a lineup, curated by Jay Z, that included his superstar wife, Beyoncé, along with Deadmau5, Kendrick Lamar, Miguel, Nine Inch Nails, Phoenix, Public Enemy, Queens of the Stone Age, Macklemore & Ryan Lewis and Calvin Harris.
No lineup was announced durng Wednesday's reveal, but Jay Z typically curates nonstop performers across the spectrum of pop, soul, rock, hip-hop and electronic music.
"We're going to celebrate our golden state of mind," Garcetti said. "L.A. is the world's music capital ... the music industry has helped build this city, and the creative sector is essential to our economy."
Bookended by the Los Angeles Music Center and City Hall, Grand Park -- with its lush grounds, interactive fountain plaza and eye-popping bright pink seating -- has yet to welcome an event of this magnitude.
With just a dozen acres of space, it's not even half the size of the sprawling 32-acre cornfield of Los Angeles State Historic Park, which has housed big draws like the Hard festivals, FYF Fest and H20 Fest but is out of commission for the next year while it’s being renovated.
The rap mogul said his reason for placing the festival in the middle of the city "and not far away" is so that it can be more inclusive for concertgoers. "Look at how beautiful Grand Park is," he said.
Made in America's placement at Grand Park and the surrounding, bustling areas in front of and around City Hall caused concern from Councilman Jose Huizar, whose district includes the park and who had previously requested city services not issue any permits for Made in America until it could be properly vetted.
In a motion, obtained by The Times, Huizar noted that the festival would require street closures in the area around Grand Park for as many as 10 days.
This would include partial and full closures on major downtown arteries including Main Street, Spring Street, Hill Street, Grand Avenue, Broadway, 1st Street, 2nd Street and Temple Street.
"L.A. has 99 problems, but Jay Z and Budweiser Made in America ain't one," Supervisor Gloria Molina said, acknowledging some of the opposition from the City Council.
I've already bought my ticket to the event. Anyone else thinking of going? I kind of like the idea of the East and West coast having separate festivals at the same time. I'd assume Kendrick will return, one of the main reasons I'm going. I'm sure Em will be at the Philly fest.