First thing that should be mentioned is this: the show is ridiculous. As you see, they used Jordan and Kobe's scoring average to settle the debate.
Allen Iverson: 26.7 PPG over the course of his career
Kobe Bryant: 25.5 PPG
Will they argue that Allen Iverson is the greater player? Nope. They'll say that 5 > 0 (rings).
Supposedly, they used the numbers most relevant to the discussion. Since this show is about as basic as it gets, they should have simply concluded that Kobe can EQUAL Jordan, since 6 = 6.
Now, the truth is, Kobe will never reach Mike. There's a major difference in the defense played against them, but the popular idea will be that Jordan had it tougher (he didn't)...and when you look at personal achievements and FG%, Jordan trumps Kobe. Those will win over the masses, no matter the ring count (unless it's some ridiculous amount, but look at Bill Russell).
People see Shaq, and they don't realize that Pippen, Rodman, Grant, Kukoc, and the many shooters that Jordan had on his side combine to make up for a big man such as O'Neal (and I know Rodman and Grant didn't play together, I'm just saying...Pip/Grant, or Pip/Rodman, will work). Other things come into play as well...some favoring Mike, some Kobe, such as the retirement that prevented MJ from landing eight-consecutive titles (he would have done it, Houston would have lost to the Bulls both seasons).
Jordan and Kobe are the two greatest players to ever play the game, though, when it comes down to their overall production/game. Take away the rings, take away the MVPs, other media awards, etc...and right now, you have Jordan, Kobe, Bird, and LeBron...in that order. I could probably make an argument for LeBron over Bird, sadly.
Where do you put Kareem?
Also yes, I think people have a habit of belittling Jordan's roster and beefing Kobe's.
Kobe had Shaq.
Jordan had the 1,2,3 defenders in the league on his team.
Surrounded by shooters. Jordan had an AWESOME supporting cast, especially in that second 3-peat when his defense wasn't as effective as it was prior to his retirement. But having Rodman and Scottie solved any issues that may have caused.