^ True, but regarding the "no homo" incident specfically, this was before social media took off as much as it has today and sadly over-sensitized the media in general & the pc movement more than ever.
You're missing the point. This isn't the NBA being PC, this is the NBA protecting its ass. In most cases it's better to air on the side of caution than let it play out and have to retroactively fine someone and then deal with media backlash for not punishing players
Obviously to us "no homo" is everyday stuff. To a business it's a tightrope
You really think hibberts coach and agent were ok with him saying it? No they had him apologize
Why? Because he is an athlete, he is held to a higher standard, you cannot put an athlete on the same level playing field as yourself. You can use no homo and mean it totally innocently. An athlete says it and it's broadcast to millions. It's different.
75k is excessive, but with him issuing an apology it reminds you that this is a business and because of that you must hold yourself to a higher standard of speech and class