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Jersey ads nearing reality for NBA


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#1 Chad

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Posted February 11, 2013 - 02:27 PM

NBA teams don’t want to look like European soccer clubs, but they do want to maximize their advertising revenue.

If that means placing ads on uniforms, then that’s exactly what NBA teams will do.

The topic of jersey advertising was broached more than a year ago, but picked up steam in mid-January at a gathering of league presidents in Miami.

According to league officials, teams will ideally begin selling space on uniforms — most likely a small patch on the front of the jersey — next season, with those ads appearing in time for 2014-15.

"(Manufacturing) guidelines are what they are, and we could probably work with them, but the people responsible for generating sponsor interest are telling us sponsors have their budgets set 12 months in advance,” NBA executive VP of global merchandising Sal LaRocca told SportsBusiness Journal.

“So if you’re looking to tap into incremental money, you’d better be planning more than 12 months out.”

Team executives reportedly are hoping to put the idea up for a vote at the league’s board of governors meeting in April.

According to the SBJ article, once a plan to sell jersey ads is in place, the league must devise a way to split revenue from the ad sales among the 30 teams.

A source told the magazine that league executives have yet to reach an agreement on how best to share the estimated $100 million in jersey ad revenue.

“The idea of pooling a percentage of proceeds among the league’s 30 teams, sources said, is one way the league is looking to offset the wide range in the value of jersey deals between high-revenue teams like the New York Knicks and Los Angeles Lakers and low-revenue teams such as the Memphis Grizzlies and Charlotte Bobcats,” according to the SBJ article.

Also discussed at the league’s sales and marketing meeting was the new partnership with NBATickets.com, operated by Ticketmaster. NBATickets.com offers primary and secondary tickets on one website.


http://www.foxsports...071&feedID=3725

Better buy your Lakers jerseys now unless you want this.
Posted Image

Edited by Chad, February 11, 2013 - 02:27 PM.

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#2 fozi

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Posted February 11, 2013 - 02:56 PM

I think it was mentioned couple months ago ,, anyway, i understand where they're coming from , but i don't want to see ads on jerseys ..

Advertisements are controlling the world .. you cant do or go or watch anything without ads every couple of minutes ..



But yeah people will get used to it ..

#3 24allday

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Posted February 11, 2013 - 03:00 PM

Freakin lame.

Edited by 24allday, February 11, 2013 - 03:00 PM.


#4 Rad

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Posted February 11, 2013 - 03:04 PM

Horrid look, but what do you do.

#5 Ham

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Posted February 11, 2013 - 03:10 PM

Damn now i gotta get Nash Jersey and Howard Jersey soon.

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#6 David

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Posted February 11, 2013 - 03:11 PM

This is so stupid.

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#7 LakersGAFan

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Posted February 11, 2013 - 03:16 PM

that pic is a worse case example because of the companies chosen. What if the sponsor on the jersey was:
Google
Apple
PS3
Call Of Duty
Honda
Red Bull
Playboy

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#8    

   

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Posted February 11, 2013 - 03:23 PM

Playboy

What's next? Hustler? or even:

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yo.


#9 God Shammgod

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Posted February 11, 2013 - 03:24 PM

I loathe the idea of revenue sharing, it only encourages owners to care/spend less and 9 times out of 10, the quality of the product suffers. Granted, I understand small markets have a built in disadvantage, but if the league was downsized there'd only be more talent to go around. But I maintain that if you sell an inferior product, (effectively, a bad team) & you lose money you deserve to go out of business, period.

Why should they be exempt, only to profit off the success and sweat equity of superior franchises?

#10 ツ  

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Posted February 11, 2013 - 03:45 PM

[expletive]ing terrible

#11 Notorious Arab

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Posted February 11, 2013 - 03:50 PM

God damn it. It's gonna ruin the look of it. There's already [expletive]ing TV timeouts and that annoying ticker on the scorer's table.

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#12 Hollywood

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Posted February 11, 2013 - 04:08 PM

What's next? Hustler? or even:

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Lol
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#13 MadSci

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Posted February 11, 2013 - 04:19 PM

Whack

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#14 idontevenknow

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Posted February 11, 2013 - 04:30 PM

Fan strike?

#15 Hollywood

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Posted February 11, 2013 - 04:38 PM

That brazzers gif gets me everytime haha
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#16 idontevenknow

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Posted February 11, 2013 - 04:42 PM

That brazzers gif gets me everytime haha

Hahaha Chris Bosh never fails to make the Heat look bad

#17 Busty Bluth

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Posted February 11, 2013 - 04:47 PM

Whack


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