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King without a crown


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#1 magicbalala245

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Posted October 27, 2008 - 09:40 PM

Article

Yet despite this dream scenario of excellent play and massive media attention, James' products and popularity aren't soaring as expected.

"His Nike shoe and apparel sales have been just average, which means not very good," said Matt Powell, an analyst at SportsOne Source, which tracks sporting goods sales. "It is the same for jersey sales."

The NBA does not release actual numbers, but in its most recent rankings James is just third worldwide in replica jersey sales. In Europe, he ranks fourth. In China -- where James and Nike have focused their efforts with specialized campaigns, including games or promotional tours in each of the past four years -- James ranks fifth. The Celtics' Kevin Garnett and the Los Angeles Lakers' Kobe Bryant rank ahead of him in each list.

After making him the centerpiece of their ad campaigns in his first two years in the NBA, Nike has noticeably cut back on commercials featuring James over the past several years. Coca-Cola has dropped him from their higher profile Sprite ads and put him in more niche ads for Vitaminwater.


Analysts have been surprised that Microsoft, which inked a deal with James to promote their MSN Internet product a little more than 18 months ago, hasn't activated its relationship with James other than on a Web site devoted to children.


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#2 netlord

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Posted October 28, 2008 - 07:05 AM

He needs to be in a title contender team.
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#3 fido

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Posted October 28, 2008 - 09:21 AM

Totally right netlord.

Until he wins something of significance (in the NBA) his merch won't get moving again.

#4 ファイナルファンタジ

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Posted October 28, 2008 - 02:12 PM

He'll have plenty of commercials to come in the future anyway.

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#5 DTX3

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Posted October 28, 2008 - 02:52 PM

He needs to leave Cleveland. Odom + Walton + Farmar + picks. DO IT MITCH! :P
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#6 LALakersFan4Life

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Posted October 28, 2008 - 03:25 PM

He needs to be in a title contender team.


Or sign with the big market team to get his market value up again. Like sign with either New York, Chicago, Warriors or *cough* Lakers *cough*. Boston is one of those big market teams but I don't wanna see LBJ sign with them. I like LeBron. He's a great player. I would hate to see LeBron sign with the Celtics.

#7 MDI

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Posted October 28, 2008 - 03:51 PM

i still don't know what he's the King of?

9u6kvo.png

 

Props to sidthekid871


#8 We Believe

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Posted October 28, 2008 - 03:57 PM

He needs to leave Cleveland. Odom + Walton + Farmar + picks. DO IT MITCH! :unsure:


i wish lol.

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#9 netlord

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Posted October 29, 2008 - 12:05 AM

i still don't know what he's the King of?



Burger King? :lol:
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#10 Nirvana

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Posted October 29, 2008 - 01:50 AM

He needs to leave Cleveland. Odom + Walton + Farmar + picks. DO IT MITCH! :hi:


That wouldn't be fair.

Add Vlad.

:P
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#11 Nirvana

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Posted October 29, 2008 - 01:52 AM

That wouldn't be fair.

Add Vlad.

:hi:


http://games.espn.go...d...p;te=&cash=

:P
Kurt Cobain - "Wanting to be someone else is a waste of the person you are."




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