Kobe was def hyped and was the NBA's golden boy but he was never hyped to the levels of Lebron, no player has been hyped up as much as Lebron before their first championship.
That is true. But it is because the nba has seen Kobe's beforw physically. 6'6" 200lbs isn't something that automatically captures eyes of analysts
But 6'8" 250lbs and runs and jumps with the best in the nba. That was new
Just like Michael being able to hang in mid air and dunk on everyone captured imaginations
Lebron is unique and that's where the hype comes from