While rumors pegged LeBron James, Derrick Rose and even Tyreke Evans as favorites to appear on the cover of "NBA 2K11," multiple sources have told ESPN that the company has gone in a completely different direction, signing basketball legend Michael Jordan as its new spokesman.
This will be the first time that a former player will appear on the front of the box for 2K, and with Jordan taking over majority ownership of the Charlotte Bobcats, it will also be the first time that a team owner will endorse the popular franchise.
But the real question is, what value -- beyond obvious name and iconic image recognition -- will Jordan bring to the game? In the era of Kobe and King James, are gamers still yearning to "Be Like Mike"?
The designers at 2K must think so. In addition to acting as cover model for "NBA 2K11," the speculation is that Jordan will also be digitized into a playable character. This means gamers will become the virtual MJ in hopes of reliving some of his trademark moments.
Edited by magicbalala245, May 26, 2010 - 08:58 PM.