Apple CEO to head rebranding campaign for Disney stores across the country, Europe
Get ready for iDisney. Apple CEO and Disney board member Steve Jobs is set to give Mickey Mouse a makeover.
The Apple co-founder has been given the task of turning 340 Disney stores in the United States and Europe into an indoor "theme park" that gives customers an "experience," according to the New York Times.
The idea is for Jobs to recreate the magic he conjured when he rebranded Apple.
And Jobs will have a decent size pallet to work with. Mickey Mouse will empty his wallet to the tune of $1 million a store over the next five years to "redecorate, reorganize and install interactive technology" in each store. The goal is to get children to stay longer and in the process buy more things.
Disney plans to give a sneak peek of its rebranded look in Southern California and at a new Times Square flagship store, that the company is close to signing a lease for, in May.
The company is also considering renaming the stores "Imagination Park." Was iMagination already taken?
Steve Jobs Commissioned to Create iDisney
Started by
JEN
, Oct 13 2009 05:23 PM
5 replies to this topic
#1
JEN
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Legend
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Posted October 13, 2009 - 05:23 PM
#2
Clutch
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YESSURRRRR
- Joined: Feb 09, 2009
Posted October 13, 2009 - 05:25 PM
i hope mad tv does another parody 
#3
Sako32
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LIKE A ROLLING STONE
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Posted October 13, 2009 - 05:55 PM
i hope mad tv does another parody
ya, too bad they stopped making Mad Tv
#4
LaLa
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Champ
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Posted October 13, 2009 - 06:46 PM
Theres no more Mad TV?!
R.I.P. to my grandmother, 4/17/07 : (
#5
Hero
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Where imaginations run wild
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Posted October 14, 2009 - 09:51 AM
Aha! So that's why they're also changing the style of they're online booking system, because of the re-branding. Now I understand...
RIP Dad. I miss you so very much...
July 27, 2011 4:00 AM.
#6
Sako32
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LIKE A ROLLING STONE
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Posted October 21, 2009 - 12:29 AM
Theres no more Mad TV?!
Yup.
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