Kobeheads already know KB loves fashion, but he’s taking his interest to the next level with a new partnership with Swiss watchmaker Nubeo.
The two entities have teamed up to create a limited-edition line of high-tech sport watches, called the “Black Mamba” series.
Kobe’s signature line was unveiled last week at Baselworld, the watch and jewelry show held annually in Basel, Switzerland, and will go on sale in the U.S. this fall, the watchmaker's American debut.
KB, who owns several timepieces of his own, will be a hands-on partner with Nubeo:
“I don't do deals or partnerships where I don't get thoroughly involved."
Kobe also compared the line of Nubeo watches to his on-court play:
"It's just a beautiful watch but you don't see all the intricacies."