kbdavinci.jpgIt’s finally here. The moment Kobeheads have been waiting for. Gather your friends around the computer screen and watch the world premiere of the first installment of the Genius campaign starring Kobe Bryant, the Nike Zoom Kobe III basketball shoe and Leonardo da Vinci.

Why is da Vinci considered a genius? Listen to Kobe talk about da Vinci’s contributions to both art and science.

Check out videos, images, and audio from the Zoom Kobe III Campaign at KB24.com!

KB24.com: We can’t say much just yet, other to ask that you check KB24.com at 12 noon PT on Wednesday, February 6th to watch the exclusive world-premiere of the first installment of the Zoom Kobe III advertising campaign.KB24.com will be the only place you’ll be able to see the campaign tomorrow and we promise you’ll see Kobe in ways you’ve never seen him before.

Additionally, there will be a limited number of ZKIIIs available for purchase on Friday, February 8th in Kobe’s store.

That’s all we can say for now, but we can leave you with some final visual clues:


  • myriam

    Can’t wait to see what’s in store. No doubt is worth waiting for this Zoom KBIII.I’ve got a poster here in Hongkong from NIKE regarding his new shoes a very nice poster KOBE in different facial expression and different moves.

  • Ballin’08

    Just saw the new ad for the Zoom Kobe III. I love it. It’s good to see a serious Kobe go outside himself for this commercial. “It’s Genius.”

  • http://ld2k.com LD2k

    I loved it. Coming from a guy that loves creativity, I’ve always felt disappointed by Nike’s lack of creative advertising when it comes to Kobe. This is perfect, fits his personality (he’s a very funny guy if you ever get a chance to be around him) and it sends a powerful, meaningful message with a great twist.

    I LOVE it.

    A++ Nike. :)