WSJ: Kobe Bryant has earned millions from celebrity endorsements with Coca-Cola Co. and Nike Inc. Now, a small Swiss watchmaker wants in on the action, too.
Nubeo, a high-end watch brand known outside the U.S. for its jellyfish-shaped watches, has teamed up with the basketball star to create a limited-edition line of high-tech sport watches starting at about $21,000 and topping out at $285,000. The Black Mamba series — a play on Mr. Bryant’s nickname — will be unveiled this coming week at Baselworld, the watch and jewelry show held annually in Basel, Switzerland, and will go on sale in the U.S. this fall, the watchmaker’s American debut.
While NBA players have been some of the biggest product endorsers, it is rare for a luxury watch brand to pair up with a basketball star. Such brands have typically showcased athletes from tennis and golf.