WSJ: Kobe Bryant has earned millions from celebrity endorsements with Coca-Cola Co. and Nike Inc. Now, a small Swiss watchmaker wants in on the action, too.

Nubeo, a high-end watch brand known outside the U.S. for its jellyfish-shaped watches, has teamed up with the basketball star to create a limited-edition line of high-tech sport watches starting at about $21,000 and topping out at $285,000. The Black Mamba series — a play on Mr. Bryant’s nickname — will be unveiled this coming week at Baselworld, the watch and jewelry show held annually in Basel, Switzerland, and will go on sale in the U.S. this fall, the watchmaker’s American debut.

While NBA players have been some of the biggest product endorsers, it is rare for a luxury watch brand to pair up with a basketball star. Such brands have typically showcased athletes from tennis and golf.

  • Sako

    Interesting, reminds me of when Michael Jordan use to sell luxury watches.

  • Alan

    noone, not even kobe can endorse a 28000 dollar watch

  • Nick Lachey USA

    Um. That’s a big too expense. I don’t see why RICH PEOPLE need Kobe to influence them into buying them. Usually millionaires/billionaires buy products that are proven to be good as opposed to advertised to be good.

  • YellowPurpleFever

    IF IS NOT A ROLEX OR OMEGA, dont bother. Nubi, what?

  • Vintage Blancpain Collector

    Very nice luxury jewelry information. I hope to be in New York soon for a jewelry show.

  • Randy @ Invicta Lupah Watches

    Great advice, Clearly explained and easy to follow. Thank you