This is pretty cool news!

NBA.com: The Panini Group, the NBA’s exclusive trading card partner, has signed four-time NBA champion Kobe Bryant of the Los Angeles Lakers as its official company spokesman and global trading card ambassador.

Bryant’s exclusive multi-year agreement with Panini includes autographs, memorabilia, and a joint charitable component. The deal is a landmark one for the trading-card industry and will help to re-energize the basketball collectibles market both in the United States and Internationally.

“Kobe is going to be the face of Panini basketball and help to get kids excited about NBA trading cards,” said Panini Group Licensing Director Peter Warsop. “He will serve as the greatest of ambassadors for Panini basketball products around the world. We