A great article on how marketable Kobe Bryant has climbed back to become. Now at the top of the basketball world, he has also propelled him as the most marketable in the NBA.

CNBC: 285 weeks.

That’s exactly how long it took Los Angeles Lakers guard Kobe Bryant to get to become the league’s most marketable player again. Sure, it’s a subjective ranking, but it’s harder to argue with a fourth, and Shaq-less, title in Kobe’s hands.

At the beginning of last year, I would have never thought that Bryant would surpass LeBron in the eyes of corporate America.

That was before I went to Beijing and saw how much more Bryant was loved than James.

That was before Nike [NKE 55.70 -0.91 (-1.61%) ] decided to use Bryant to launch its Hyperdunk shoe (instead of LeBron) and before I saw how Nike was willing to use Kobe to push a groundbreaking low top.

That was before I witnessed Vitaminwater, a Coke [KO 48.2105 -0.6795 (-1.39%) ] brand – which let his contract expire after the sexual assault charges –- take him back.

And the number one metric is probably the jersey sales. He’ll finish the year No. 1 for the second time in three years and it’s hard to argue that it’s because the No. 24 is still new.

Yes, Kobe Bryant has completed a marketing comeback that no athlete in the history of sports marketing has pulled off.

Continue reading ‘Bryant is NBA’s most marketable again’

  • lakers2000

    Make way for the real KING! Kobe, please take less money so we can bring this team back. You qre gonna kill it with endorsements anyway.

  • Eidraq

    this will now allow kb to get his money through endorsements and may even give him the option to take a salary pay-cut…obviously im not kb which is why i cant say what he’ll do, but it does serve to be a nice thought

  • Anonymous

    haha. I think Kobe far surpassed his image even before the rape case.

  • http://am570rado.com phil buss

    KOBE RULES!

  • willow

    Remember when Kobe’s image was squeaky clean before his rape case? I’m just waiting for something far more worse than that with Bron. We all think we know these players off the court but in reality, even Kobe proved it, that we don’t. So we may think LeBron is like this likeable angel that everyone’s clinging to but sooner or later we’ll see the skeletons in the closet that he’s been hiding. He’s not what we all thought he is. Everyone’s got a dark side in them.

  • sketch

    So, all you gotta do is to win an NBA championship to be the “MOST MARKETABLE”? I guess then LeHype will never get that title! For that matter, I wonder how LeHype’s gonna feel knowing that Adam Morrison is more marketable and carries hardware that he’ll NEVER have!

    F- LeHype and his sore loser attitude! I’m sure that’s not gonna make him lose a few million in sales!

    LAKERS WORLD CHAMPS BABY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Jay from AZ

    love it, love it

  • WifelovesLuke

    ” Eidraq
    Jun 15th, 2009 at 5:26 pm
    this will now allow kb to get his money through endorsements and may even give him the option to take a salary pay-cut…obviously im not kb which is why i cant say what he’ll do, but it does serve to be a nice thought”

    Great point. With the money he can make “off the books” kobe, Like Duncan did and like Magic did, should be able to make sure he keeps “HIS” team together. Without “HIS” team, he cannot cement his legacy or challenge MJ’s.

  • Minorkle

    Kobe,
    Please take less money…and give it to me!