Kobe and Nike Basketball just dropped another Zoom Kobe VII video. Seems like the campaign around the shoe will be about how the shoe makes the successful more successful. Interesting concept. I wonder if they are going to block unsuccessful people from wearing the shoe? Anyhow, I'm definitely looking forward to watching this entire campaign come together.
The fourth iteration of Kobe's foray into low cut sneakers dropped at Midnight Eastern/9PM Pacific tonight. The Nike Zoom Kobe VII goes a step beyond the previous 3 low cut models, with interchangeable cushioning and support systems that allow the shoe to fit the needs of all types of players. The Kobe VII's "System Supreme" is a performance system allowing players to customize the shoe, switching ankle support and midfoot cushioning. The Nike Kobe VII System Supreme edition includes two interchangeable insert options allowing players to switch out the cushioning and ankle support to match their style of play.
With the Lakers off to a poor start, trade rumors have begun to swirl around Kobe Bryant, leading many to speculate if he'll leave for greener pastures. Kobe puts those rumors to rest in his interview with Yahoo Sports.